Five Types of Content to Post on Instagram

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Let's talk about 5 types of content to include in your Instagram account because this is where many service providers get hung up on!

I like to keep things simple and I'm sure you'll appreciate the simplicity of this, too.

Just remember: E-I-E-I-O (yes, just like the song!)

The first type of content is Educational. Teach your audience something related to your business that they could easily consume. This could be simple tips, tutorials, or fun facts that will help them learn something new from you!

The second type of content is Informative. This means to share the latest news within your industry to your audience. This type of content works even if you're just starting out with a brand new IG account because you're demonstrating that you keep up with the latest news within your industry!

The third type of content is Encouraging. This is important because your audience wants to know that you can absolutely help them get to where they wanna be. In their minds, they're constantly telling themselves why they can't succeed. Be that voice that reminds them that yes, they can when they work with you!

The fourth type of content is Inspiring. This is important because your audience needs to see themselves through inspirational examples. Show them results of others (or yourself) who have experienced similar struggles and how they've transformed into where they are now.

The final type of content is Offers! Remind your audience that your business solves their problem! Showcase your offers and focus on the benefits of it, not just the features.

Ready to have a profitable Instagram account? 

This episode is sponsored by Smarter Moms School. Getting customers on Instagram can feel overwhelming, but at Smarter Moms School, our SMART Blueprint helps service providers build a loyal customer base. When they do this, sales increase. It's the fastest way to grow your business! Click here to learn more... http://smartermomsonline.com/school